What does it mean to create your personal brand?

The essential keys to help one cultivate their own brand. Defining the term ‘Investing in oneself’ and understanding how to measure it. Between building a personal brand and sustaining it; the latter is tougher. Top tips to sustain one’s personal brand. It is easier to dimish a brand than to build it. What diminishes a brand? How does one strike the balance between continually reflecting on one’s brand, rewarding the improvements, and not being narcissistic?

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