When I was working with my father, we had a business that was into offshore data entry. We serviced lawyers by helping them key in all their case logs into CD ROMs. Once that business began to plateau we were looking for growth opportunities. That’s when the idea of Daksh was born. The internet was booming rapidly in 1999 and it was a common belief that if you are not an internet company you will perish. The target client base for Daksh was an expanding posse of internet companies that were scaling rapidly and had no time to focus on customer service. The plan was to train young, unemployed graduates to become customer service executives. Our first client was BigStep which allowed small companies and entrepreneurs to set up their websites. Then came Amazon. It took us 3 months to respond to their RFP, a task that we eventually began doing in 3 days. We made a whole hearted pitch and the Amazon team was impressed enough to give us their business. Later we were told that they were looking for a fresh team that could be taught how to handle customer service the Amazon way instead of one that had been in the business for too long and that’s why we made the cut.